A Global Creative
MUCH MORE THAN A COMMUNICATIONS AGENCY
A challenging context, a saturated environment and a simple proposition
In our current environment, flooded with consumer-generated content, breaking news are unpredictable, brands become atomized in increasingly sophisticated markets, information overload is a nightmare when creating brand headlines, a single tweet can make -or break- a whole career, areas of influence are constantly changing… The role of a communications agency is becoming more complex by the hour – or not. Here at Nota Bene we are quite clear about what we need to do: help our clients make their brands part of their target audience’s lifestyle.
The 5 keys to success:
From Fashion to Lifestyle: experts in making your brand part of your life
Our DNA is firmly rooted in the fashion industry. And, what industry laid the foundations for lifestyle? Bingo! Fashion. An industry where the tools of the trade are as intangible as desire, inspiration or identity-building. Our deep knowledge of fashion has helped us master the keys to lifestyle and apply them to different industries. Because, if there’s something we are absolutely certain about, it’s the fact that today, everything, every-single-thing, is lifestyle.
KOLs, the media, in-influencers or referencers… Area of influence is a concept as strategic as it is ever-changing, and every brand, every message, need their own. Defining the right area of influence and making the most of it to support your brand is a key part of our job.
To measure performance and optimize our efforts, with ideas based on analysis and data. Metrics, metrics, metrics. But also to help us be ahead of the curve, anticipate the trends and make stronger decisions. Here at Nota Bene we use the best tools technology has to offer for KOL detection and monitoring, social buzz and project management, in order to ensure the overall success of the project.
We know fully well that communication is aimed at specific targets – and we face them head on: driving sales, generating traffic (to a store or a website), conversion, expanding the community, improving market position or raising awareness about a new product category. Our communication efforts will always serve each brand’s specific goals.
Beyond power point: from sound strategic thinking to perfect delivery
We listen. We challenge. We imagine. We give advice. 50 thinking heads with our radars set on trends and consumer insights. And 100 hands to make all of this happen. Polishing every detail to provide an unforgettable experience to your audience. We are not keen on the throw-away philosophy. And the same applies to our clients. As with the media, we have built long-standing relationships with our clients, and can propose synergies between brands, identify common opportunities and be a strategic ally for you to work side by side.