Silab
The Sustainable Innovation Lab
By nota bene
Change arises from the redefinition of social norms. Herein lies the responsibility of agencies.
Turning Ideas into Tipping Points for Good
How does a powerful idea break through the status quo to grow into a movement that transform society?
Well, social change doesn’t start with everyone: it starts with 25%—the critical tipping point where enough people embrace an idea to create a cascade that shifts collective behavior.
In Silab , we believe that our mission is to activate those inflection points, both social and environmental, by and for the common good.
Silab
Our guiding principles
Transformation in Action
To change the world, we must start from within. We continuously strive to align our agency’s actions with the values we stand for. This means creating a more positive work environment for our team while minimizing the environmental impact of our daily operations.
A Culture of Learning
We live in an era of constant crises, one that demands ever-evolving solutions. In response, we stay at the forefront of key discussions, fostering a culture of awareness both inside and outside our company.
Collaborative Creativity
The greatest strength of movements for change is their collaborative spirit, a force capable of breaking down barriers such as competition and hierarchies, allowing creativity to thrive. This is why we invest in cross-disciplinary working groups to develop the innovations of tomorrow.
Influence for Change
Terms like "climate crisis" or "ESG" don’t always capture attention. That’s why our role as an agency is essential in shaping new compelling narratives that support a just transition—both through our actions and the strategies we implement.
