Silab
The Sustainable Innovation Lab
By note benefit
The change arises from the redefinition of social norms. In this responsibility lies the role of agencies.
Transforming ideas into positive inflection points
How can a powerful idea break the status quo and become a movement capable of transforming society?
Social change does not begin with everyone. It is promoted with 25%: that is the critical turning point in which enough people adopt an idea, creating a waterfall that changes collective behavior.
In Salab , we believe that our mission is to activate those inflection points, both social and environmental, by and for the common good.
Silab
The principles that guide us
Transformation into action
To transform the world, let's start from within. We constantly strive to align the agency's actions with the values we defend. This implies creating a more positive work environment for our team and reducing the environmental impact of our daily activities to the maximum.
The culture of learning
We live in a century full of constant crisis. A moment of development of solutions always evolving. In response, we stay at the forefront of debates, promoting a culture of consciousness, both inside and outside our company.
Collaborative creativity
The true engine of change movements lies in its collaborative spirit, a force capable of knocking down barriers such as competition and hierarchies. When we work together, we develop the great potential of creativity, our most valuable resource, which allows us to move forward. For this reason, we bet on interdisciplinary working groups that foster cooperation and innovation.
Influence for change
Terms such as "climate crisis" or "esg" sometimes do not capture much attention. Therefore, our role as an agency is crucial to create attractive narratives that support a fair transition, both through actions and the strategies we carry out.
