The creation of an exclusive three-day event for the international press in Madrid. The attendees, international media editors from countries such as Spain, France, Italy, the United Kingdom, Russia, Switzerland, Germany and Dubai, had the opportunity to enjoy 3 days full of activities in the Spanish capital city.

These days of cultural experiences culminated in an event where there was a round table led by the CEO of the brand, Julien Tornare, and one of the women who make up the Dreamhers program, Ghizlan Guenez. In this round table, issues related to women in the business world were addressed. The participants were: Teresa J. Cuevtas (Spanish architect), Laura Noltemeyer (German Businesswoman), Amandine Chaignot (French Chef) and Precious Adam (Ballet dancer from the United Kingdom).

After the round table there was a cocktail served by the French chef and followed by dinner at an imperial table, with a menu designed and served by herself.

The event ended with a surprise performance by Precious Adams and a DJ.

A very exclusive and intimate event where the press was able to meet these inspiring women first-hand.