Pandora Crew 2021:
advocating women's
diversity

WATCH THE VIDEO

The Challenge

Pandora’s new lineup of digital ambassadors holds a key purpose for the brand – living and breathing diversity and inclusion all around.

The Approach

This is why we chose five women, with their own personal styles but sharing a common thread – a sense of self and a passion for what they do. A crew of young, passionate women fighters.

The outcome of our own passionate, relentless headhunting teamwork. The 2021 content schedule will see us supporting the brand in all their milestones. For the launch, we designed our own production, using a number of assets that would then become the hallmarks of Pandora Crew’s presentation both on- and offline. To top it off, 360º amplification through our PR & Digital teams to take Pandora Crew to new heights.

Each profile is texture-rich and comes from a different background – together, they make for a heady combination and showcase one of Pandora’s main mottos: “Voicing people’s passions”.

They are: Luna Lionne, singer, model and influencer; Marta Oria, content creator; Hajar Brown, Spanish actress of Moroccan descent; influencer and gamer Jen Herranz, technology and social media specialist; and Patricia Mayala, model, Tiktoker and gymnast of Congolese descent.

These are the

RESULTS

0 K€
REACH

ER

13,041 €

EMV

VALUE

buzz

&

GOING VIRAL

75

COVERAGE

In mainstream and beauty media

Meet THE TEAM

Local & GLOBAL