Relaunching event
Pandora ME concert.
#PandoraMe
WHAT THE VIDEO
the challenge
To present the new Pandora ME collection, create brand awareness, increase notoriety and generate buzz on social networks (Instagram and TikTok) and in tier 1 media.
the focus
To create a special, intimate, fun and original event to publicize the new Pandora ME collection among a selection of more than 60 influencers, tiktokers, press and KOLs.
For that, we had the presence of the Pandora ME ambassador, Ana Mena, who gave an intimate and exclusive concert and made the guests enjoy themselves to the fullest. This event was joined by other Pandora ME ambassadors such as the famous Twin Melody twins, the renowned influencer Lucía Bellido, and the famous tiktokers Nestor Seller and Alex García, among many others.
After the concert, to continue with the fun, we had a performance by DJ Jorge Bárcenas.
In addition, to set the scene we also have a photobooth, with an area to display the different pieces of the collection and a charm bar to personalize jewelry and for each guest to take a detail from the event.
These are the
results
238
PIECES OF
INSTAGRAM CONTENT
18,4M
AUDIENCE
1,17m
ASSESSMENT
ECONOMIC
23,4
ROI
