Vivir en Azul, the Mar de Frades podcast that has managed to make listeners fall in love, going beyond the limits of advertising content to become entertainment content
THE CHALLENGE
Mar de Frades is a brand full of content and for the first time it was considering telling it and doing it in a different way, in a podcast. A format that gave wings to all the initiatives that the brand develops: from sustainability, its t edition, through its gastronomic proposals or the elaboration of its wine. The real challenge was not creating a podcast with the excuse of giving brand content a voice and thus increasing the notoriety of the Galician winery, but rather making it attractive and consuming it as entertainment. And so it has been.
THE FOCUS
Four 20 minute episodes: The Red Cap, Attention Please, The Promise, When the Moon Reached a Star, which featured Enric Gener, the photographer who, through Mar de Frades, denounced the invasion of plastics in the oceans; Paula Fandiño, the winery’s oenologist; Moisés Nieto, a Spanish designer committed to the environment and responsible for the 2021 Limited Edition of Mar de Frades; and Manuel Domínguez, the chef at Lúa, awarded two Repsol Suns and one Michelin star.
This are the
RESULTS
entertainment & contentlovers
NEW BRAND STORYTELLING
