H&S encourages you
not to let negative comments
stand in the way of your dreams
WATCH THE VIDEO
The Challenge
H&S wanted to reach out to Gen-Z without sacrificing its position in the sports world. Campaign insight was about not letting negative comments stand in your way. Facing them head on, no matter what they say: body shaming, dandruff shaming, hate comments in social media about your work or your lifestyle choices…
The Approach
We built upon the brand’s sports background to design a new approach that would appeal to a younger audience: e-sports. We enlisted Ricky Rubio as a new brand ambassador – he shared his compelling story on how to tackle negative comments, supported by caster Ibai Llanos, who contributed his views on hate and bias in the world of gaming.
These are the
RESULTS
A campaign bringing together the best of both worlds by way of powerful content and compelling stories. Ricky’s interview with Ibai was the key content piece, where both shared their stories and spoke about their struggle to face hate comments. The 360º campaign included TV, digital content, PR support, etc.
